Nearby Beacon

Communicate in a way that your current and new customers will appreciate.
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Traditional beacon interactions are a one-way conversation. The Bluetooth beacon broadcasts an identifier or other static data advertisement and a mobile device listens. Any communcation between the mobile and the local system must happen out of band, over a network connection such as cellular or WIFI.

Data Transfer allows dynamic advertisements to be triggered depending on custom business logic such as time of day or current promotions. The host device (POS, Digital Signage, Rasberry Pi) can determine what to broadcast and when. Not only can the advertisement data be controlled dynamically, but a mobile device can communicate back to the beacon (and its host device) enabling advanced use cases including:

  • Dynamic voucher generation
  • Ticketing systems
  • Dynamic information requests and device control e.g. request specific content on digital signage
  • Coupon redemption
  • Member number transfer and mobile check-in

All of this can happen over Bluetooth Low Energy without requiring a network connection on the client mobile device. So what do you need to get started? Get one of our Data Transfer enabled BlueCats USB Beacons or OEM Module and our Serial APIs to take your beacon implementation to the next level.